Longleaf Digital Group

Insights

Blog

Case studies, technical articles, and insights on digital strategy, design, and engineering.

Article

What a website redesign actually costs, and why it varies so much

Web redesign quotes range from $500 to $50,000. What drives the gap, and how to avoid overspending.

small-businessweb-developmentstrategy
Article

What to ask before hiring a web agency

Red flags, ownership traps, and the questions most people forget to ask until it's too late.

small-businessstrategyweb-development
Article

Why "good enough" design loses you money

Users judge your credibility in 50 milliseconds based on visual design alone. For small businesses, a site that looks amateur is actively driving away leads.

designsmall-businessconversions
Article

GEO: what happens when AI answers instead of Google

Generative Engine Optimization is how you get cited by ChatGPT, Perplexity, and Google AI Overviews. Ranking in a list of links is not the whole game anymore. Your page has to be worth quoting.

geoseoaistrategy
Article

Your Google Business Profile is not a website

A Google Business Profile is one of the best free tools for local businesses. It's also not enough on its own.

small-businessseostrategy
Article

Mobile-first is not optional anymore

Over 60% of web traffic comes from phones. Google indexes your mobile site first. If your site doesn't work on a phone, you're invisible to most of your customers.

performancesmall-businessweb-development
Article

Why your small business still needs a website

Social media profiles are rented land. A website is the only digital asset you actually own - and for small businesses, it's how customers decide whether to call you or keep scrolling.

small-businessstrategyweb-development
Article

Why page speed matters more than most people think

A 1-second delay in load time can cost 7% in conversions. Most of the fixes are straightforward if you know where to look.

performanceseoweb-development